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Jake’s Takes

President & CEO Update

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Jake’s Takes: Red Tier Returns, Indoor Dining Resumes

As spring is only a few weeks away, hope and cautious optimism is returning to many local businesses upon the announcement this week that Shasta County is one of the few in the state moving into the less-restrictive, red tier.
red tier Here is a brief summary of what red tier means:

Many businesses can open indoors at 25% capacity (or 100 people, whichever is fewer) for example, restaurants, places of worship, and movie theaters.
Gyms can open indoors at 10% capacity.
Personal care services can open indoors with modifications.
Schools may re-open for full in-person instruction once a county has been in the red tier for at least 2 weeks. However, schools that have already reopened may remain open if the county moves back to the purple tier.
Some indoor businesses are to remain closed, including places that serve alcohol but don’t serve food.
For a complete list of the state’s tier system, please CLICK HERE.
There are conflicting projections as to what the COVID case count will look like in the next few months. Some models are indicating a continued downward trend. Other “experts” are saying that the more-infectious virus variant from the U.K. may rear its ugly head across California as early as March. I guess the summary could be to keep up the social distancing practices and it might help keep our businesses open.

Redding Rodeo

“See you at the Redding Rodeo!” – That is something many rodeo fans are able to say these days as it was announced by the Redding Rodeo Association (aka the guys in the red shirts) that the show will go on this year. I am eager to hear from the Asphalt Cowboys (aka the guys in the yellow shirts) whether or not there will be a pancake breakfast, bank hold-up, search for the “loot”, “lone stranger” and “sidekick”, and the other community traditions I’ve enjoyed since I was a kid.

Kool April Nites

mangas family kool april nites
Jake Mangas presents an award to a classic car owner at Kool April Nites with son Coby, and daughter Siena.

Finally, I had a nice phone conversation with a member of the Kool April Nites volunteer board regarding the group’s decision to hold off on the annual classic car show this year. The word is that they did not make the decision based upon a fear of the virus. Instead it came down to the uncertainty of whether or not they would be able to accommodate the large crowds of people who descend upon the Redding Civic Auditorium each year for the show, given the restrictions imposed by the state due to COVID-19. The non-profit group invests well north of $200,000 each year to make the week’s events as excellent as they have been since it all began in 1990. The group donates the proceeds every year to local organizations and they are “this close” to surpassing the $1 million-dollar mark in donations. They want everyone to know that they are coming back stronger than ever next year. They value all of their community sponsors, volunteers, those who participate in the car show, show and shines, cruise, and more, and especially the thousands of people who come out to enjoy the festivities from our community and beyond. From all of us at the Redding Chamber of Commerce, we thank all involved with Kool April Nites and we will see you in 2022.

Jake Mangas
President & CEO
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