The Redding Chamber of Commerce pledges to live by the code of the 3 C’s: Convener, Catalyst, and Champion for you, our treasured business community. Enter a new “C” word – COVID-19. I think this has presented an opportunity.
This health crisis and subsequent economic crisis have forced us to pivot as a Chamber of Commerce. Now is the time to ask the hard questions made easier by the financial pressures to keep our own Chamber’s doors open. What is our MVP (Minimum Viable Product)? Who can we strategically partner with to help our business community to survive the crisis of the moment and ultimately recover in the months ahead? I believe that this unprecedented time has given us a gift. That gift is to see what we should have been doing all along and what we now must do going forward, and that is to be the business organization that leads, steps into the arena, and charges forward courageously when those around us are paralyzed by the anxiety that comes from the uncertainty that surrounds us. It is easy to be the local chamber when times are good. Now is the time to earn the respect that comes with showing that we are willing to do whatever it takes to ensure our community emerges stronger.