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Jake’s Takes

President & CEO Update

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Introducing Redding REGIONAL Airport

Air service out of our city has “taken off” in recent years thanks in large part to the efforts of the Economic Development Corporation of Shasta County, City of Redding, and the other contributors to airline revenue guarantees and other intangible work. The current and potential expansion (such as a long-awaited Denver flight) has created an opportunity to consider a refreshed strategic vision for one of Redding’s “front doors” as well as link to more opportunities for business and recreational travel. Jim Wadleigh is challenging us to think bigger and the Redding City Council agrees. This past Tuesday the council voted 5-0 to adopt the new name: Redding Regional Airport.

(Commerce Connection Podcast Archive with Redding Airports Manager, Jim Wadleigh)

Jakes Blog Graphics 38Recently, I had the opportunity to represent the Chamber as part of the Airport Strategic Plan Advisory Committee. The process was led by Mead & Hunt. While still in draft form, the following is the current iteration of the vision statement for Redding’s largest airport: “Redding Regional Airport aspires to be a regional leader that provides economic vitality, public safety, and resource protection. We will do this by operating proactively, promoting sustainable growth, and remaining engaged in the developing world of aviation.”
It has long been said that if we are able to land air service to a major hub east of California, like Denver or Salt Lake City, it would open up a great opportunity for business expansion for our region. Redding Regional is also home to general aviation and fire suppression aircraft, making it extremely important in an ever-growing north state fire season.
Air service out of Redding oftentimes pencils out for business travel. I recently flew to Las Vegas for a regional chamber of commerce board meeting. I flew out of Redding on United Airlines through LAX on a Wednesday, and flew home nonstop on Avelo Airlines on a Friday. Not only was the total cost less than $250 roundtrip, the convenience of flying from Vegas to Redding was incredible. When the Avelo 737 landed in Redding that Friday evening, my family was waiting for me when I arrived. We stopped by Holiday Market for broccoli on the way home and we were eating dinner as a family around the dinner table at home less than 2 hours from the time I took off from Vegas.

The best way to keep and expand air service is to choose to fly out of Redding. So, promise yourself and this business community that you will check Redding Regional Airport first the next time you need to fly. I look forward to updating you on the progress of the airport, from updating and expanding the runway, terminal, and air service, to non-aeronautical development opportunities in and around what is becoming a more popular travel option in the Redding region.

Jake Mangas

President & CEO
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