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Jake’s Takes

President & CEO Update

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Getting Shasta County Back to Work

As the COVID-19 crisis has continued to drag on, members of the Redding Chamber of Commerce have become more vocal in their frustration over the sluggish pace of progress in reopening all commerce in Shasta County.

Woman with laptop looking out the windowI have been asked to represent your interests on the county’s “Roadmap to Recovery Advisory Committee”. Additionally, I am chairing the “Reopening Businesses Subcommittee”, which is composed of 30 local business people from a variety of industries. The task at hand for the subcommittee is to create and gather best practices documents by industry (restaurants, retail, hair salons, manufacturing, dental offices, etc) that will be shared with county health officials to aid in the eventual “greenlight” to reopen businesses. As of now, that decision will ultimately come from Governor Gavin Newsom and our local Health Officer, Dr. Karen Ramstrom.
“This committee was established to ensure broad representation across sectors,” said Dr. Ramstrom. “It’s good for health, good for business and good for our community.”
We were told this week that Governor Newsom will be using a staggered approach and will reopen businesses based upon the risk its operation poses for community spread.
The three key principles for the decisions made in the county advisory committee are to:
• Protect vulnerable groups, including older adults and people with medical conditions
• Continue social distancing, including six feet between people, regular cleaning and sick people staying home
• Implementing data triggers, which are early warning signs that can be used to see when measures need to be reinstated or loosened as the outbreak has its ups and downs
Rapid Recovery Program

I wish to take a moment to draw your attention to the Chamber’s effort to assist the local business community immediately and in the long term recovery following the reopening of business. It is called the Rapid Recovery Program.

We are proud to be partnering with the following organizations:

The California Endowment
Redding Electric Utility (REU)
SMART Business Resource Center
Shasta College – Economic & Workforce Development (EWD)
Small Business Development Center (SBDC)

This program has two phases:

Phase One: Improving Access to Funding for Local Businesses (Including the PPP Loans, EIDL Loans, and REU’s Economic Response Plan)

Phase Two: Long Term Employment/Workforce Solutions (Including Connecting Businesses with SMART Business Resource Center and Training Through Redding Chamber University in Partnership with the Shasta College Business Training Center.)

To view the program web page, please CLICK HERE.

Finally, NOW is the time to get your business in position for funding consideration through the government-backed Paycheck Protection Program (PPP) and the Economic Injury Disaster Loan (EIDL) program. Congress has appropriated an additional $484 billion to programs designed to help businesses. We are here to help assist you through this process. You may be surprised at how relatively simple the application is. The advice we are getting from our banking partners is that you are considering it, don’t wait.
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