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Jake Mangas -- Redding Chamber of Commerce

Jake’s Takes

President & CEO Update

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City Council Entrusts Chamber with Marketing Redding

Tuesday evening, the Redding City Council made the decision to award a five to ten year contract to the Redding Chamber of Commerce, beginning July 1st of this year. To say we are excited to take on this opportunity would be a significant understatement. For me, personally, I have wanted to contribute to this space since my first day at the Chamber in 2016. Like many people who call, email, private message, or stop by our office each year looking for things to see and do in and around Redding, I also had at top of mind, chambers of commerce as “resource centers” for guests to a new community.

redding mural
One of the new murals on the west side of Market Center.

There is a good reason for this. Destination marketing, place branding, and tourism services are under the scope of work of chambers of commerce in many communities across the country. Of course, for many years now, this function has been far more than a visitors center and a wall of brochures highlighting local attractions and experiences. This is a multimedia, digital explosion of content. In my opinion, it became essential for us to bring in an experienced, proven leader in marketing places to help us form a branding strategy for Redding. We have found who we believe to be the best in the business – DCI. DCI will assist in the strategy, and the Chamber will make sure that the voice and story we tell about Redding is authentic, which will mean engaging with stakeholders representing a cross-section of the community. The way we see it, it is crucial that those within our community believe and buy into the messaging if we expect those outside our community to also believe it.

The other important component to our way forward is to be sure that those who help execute the strategy are within our deep pool of local talent. The content creators, social media savvy, brilliant minds living and working among us will be given the opportunity to come alongside us and serve as passionate, professional, and compelling storytellers, inspiring more visitors to Redding and increasing visitor expenditures once they arrive and fall in love with what we have to offer.
This is going to be a thrill ride for us and we will need your help too. Redding is in the middle of a significant transformation. Like the next multi-story, mixed use building, the resident bald eagles soaring in the skies above the world famous Sundial Bridge, world class trout fishery, and whimsical Turtle Bay Exploration Park, this is the time for our messaging, marketing, and branding to help our self esteem rise and match all that is incredible and hopeful about Redding, California!
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