Catalyst

Catalyst Overview

A catalyst (in the non-scientific sense) can be defined as a person or thing that precipitates an event. In the case of the Redding Chamber of Commerce, our mission is to provide needed resources and opportunities for businesses to achieve their own growth potential.

Connection to Prospects

The Redding Chamber of Commerce provides networking opportunities, community events, and relationship-building programs in a friendly, referral-based environment.

Access to Resources

The Redding Chamber of Commerce offers access to business resources, information, and training to support the growth and professional development of you and your employees.

Savings on products and services

Special savings are available through member deals and member-only pricing for events.

The Chamber’s Impact on Small business

A recent study ¹ indicates that chamber membership has consistent and powerful benefits for small business members—if consumers are aware that the small business is involved with its local chamber.  In short, being an active member of the Redding Chamber of Commerce is an effective business strategy. Consumers of products and services in a community can be assured that Chamber members use good business practices and are reputable members of the community they serve.

These business benefits include:

• A 49% increase in its consumer favorability rating
• A 73% increase in consumer awareness
• A 68% increase in its local reputation
• An 80% increase in the likelihood that consumers will patronize the business in the future

1. The consumer perceptions study was conducted by The Schapiro Group, an Atlanta, Georgia-based strategic consulting firm.