More than two dozen local chamber of commerce leaders from up and down the state gathered in Sacramento recently for a new program designed to strengthen their advocacy efforts.
The participants in the inaugural class of the California Business Advocacy Academy met at the California Chamber of Commerce offices. The half-day meeting on September 25 gave participants a chance to hear from legislators, CalChamber policy experts, and chamber colleagues.
Virtual sessions over the next few months will cover building chamber advocacy infrastructure; California’s political landscape and policy priorities; grassroots mobilization and member activation; and strategic communication and media relations.
Class members will reconvene at the CalChamber offices in the new year for a session on coalition building, candidate engagement and their civic leadership graduation.
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